Stuff I Found

Yahoo is trying to create the number one trafficked site for women. from the article in mediaweek:

"With Shine, Yahoo has its sights set on becoming the No. 1-trafficked site for 25-54 year-old women seeking lifestyle-related content, as it already is for finance.

Yahoo wouldn’t identify any launch advertisers, but confirmed they are packaged goods and home appliance marketers.

As for traffic, Yahoo has a way to go. Despite having achieved 40 million monthly female visitors, it ranked sixth among health, fitness and nutrition sites and seventh in food and cooking, and did not hit the top 10 sites for apparel and beauty, per Nielsen Online data for February."

AdAge has an article about how Modernista's new site uses Web 2.0 technology. And awesomely doesn't have a link to the site on the digital version of the article.

"Mitch Caplan, Y&R chief marketing officer and interim CEO of the Dell agency dubbed DaVinci, remarked on his blog, "What's Next in Marketing": "Not brilliant because it's based on an amazing piece of technology, design, etc. Brilliant because they had the balls to do it."

A small number of observers, though, have pegged the redesign less gutsy and more gimmick, and even worse, lazy."

The site uses a combination of Web 2.0 technology to draw the picture of who they are, what they've done, and how to contact them. YouTube, Flickr, and del.icio.us are used for the portfolio, Wikipedia covers the "about" section and links to Skype and AIM take care of contact methods.

The concept is good and is less a prophetic vision of future agency or corporation sites than it is a digital diorama of how people do/will learn about a company. I think that instead of trying to replace that, the company has to contribute to the overall brand experience instead of letting other people do it for them. Acknowledging that your brand is not only in your hands is a good thing, but completely handing it over isn't.

http://www.modernista.com

Maslow's Hierarchy

If a country is affected (as a whole, like as if it were a person) by Maslow's Hierarchy, then it would explain the panic related to the CreditCrisis/BigUnwind/SubPrimeCrisis as it jeopardizes Security not only for those dealing with foreclosure, but the threat to security that comes from a potential recession.

Also, this chart translates the hierarchy into social network context: http://4.bp.blogspot.com/_TsKMq-a7-Fo/RizzUUzwfuI/AAAAAAAAAHs/